First impressions on the success of the "Rush!" era

On January 20th, 2023, Måneskin released their new album - "RUSH!".

Days before, the band released a mysterious teaser in partnership with Spotify, in which guitarist Thomas Raggi played the wedding march - followed by a date: 01.19.2023

Soon, the mystery was revealed: a day before the release, Måneskin threw a wedding-themed pre-release party for the album. They also held a symbolic union ceremony for the group where they even exchanged vows, led by fashion designer Alessandro Michele.

Many celebrities were invited, among them: Paulo Dybala, Lorenzo Pellegrini, Oriana Sabatini, Machine Gun Kelly, Baz Luhrmann, Benedetta Porcaroli and others.

"“For the past years, our music, life and love passed by quickly. That’s why we want to celebrate them in the name of Rock. Welcome to this rite in which we swear loyalty to ourselves and to our fans. You’ll all be witnesses: Rock now or forever hold your peace.”

On social media, the initial mystery had legs for a while: the hashtag #MarriedInARush sparked curiosity and followed the album’s release for almost 24h.

Check the event details:

At Central European Time midnight, the album’s global release yielded 12 topics on Brazilian trending topics, an almost immediate impact.

Below, find the album’s main achievements (with only 24h of release)

Metacritic (Global)

Telegraph - Note 8

Kerrang - Note 8

The Skinny - Note 8

The Line Of Best Fit - Note 7

Clash Magazine - Note 7

Rolling Stone - Note 7

Uncut - Note 7

The Independet - Note 6

NME - Note 6

The Guardian - Note 6

No Ripcord - Note 3

iTunes (Global)

Spotify (Global)

Besides the explosive amount of reproductions, Måneskin was also the 39th most listened artist of that day, followed by "GOSSIP" (#138) and "THE LONELIEST" (#147), that were listed again at the top global most listened songs of the day.

The album has seventeen tracks, being three of them in Italian and followed by very well produced lyric-videos on the band’s official channel.

Next week, on January 26th, Måneskin is going to perform “Gossip” live on Jimmy Fallon’s show, along with Tom Morello. The band will also have their first interview on that show!

Impressive, isn’t it?

What else the “Rush!” era has spared for us? We’ll find out in the near future.

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Words: Juliana Galvão

Translator: Beatriz Truber